What is "Other" in Google Analytics Top Content Report?

Have you ever seen "Other" in your Top Content report and been confused about what that actually is?  I've been looking at that for a number of months now, and I finally stumbled upon something official from Google about what it is.

It turns out that if you have more than 50,000 unique URLs on a given day, then the top content report will lump any of the excess under "other".  So, all your pageviews are always counted but the drilldown capability gets limited after 50,000 unique URLs.

This article has the details about what it is and how to work with the limitation:
http://analytics.blogspot.com/2008/06/make-your-content-reports-more-useful.html

Google Analytics Tips: Connecting AdSense to Analytics

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It's possible to connect have Google Analytics 'connect' with your AdSense data so that Analytics users can view AdSense performance.  Considering AdSense only allows 1 user account to access AdSense, using Analytics can be useful way to allow more user to access AdSense.  Here's how I like to set it up.

AdSense can be added to 0 or more website profiles.  So, what I like to do is setup 2 profiles from the start:

1. www.example.com -> Use this for the basic profile that most users will access.
2. www.example.com +AdSense -> This is exactly the same profile as the one above, but also includes AdSense information.  

There you have it.  A simple way to share AdSense performance information with a selection of users of your choice.  

Google Analytics Tips: Resolving User IP Addresses

We currently us a third party system to resolve user's IP addresses to domain name. It helps our advertisers better understand the type of exposure we're providing them. I thought to myself

Surely, Google Analytics can be configured to do this for us or there must be a 3rd party tool that we could bolt-on.

Well, the answer, apparently, is no to both. It turns out that Google views the user's IP address as "private" (for reasons I can't understand seeing as it is transported on the public internet with every request!) and so doesn't make it visible through Analytics. They do, of course, capture the user's IP address as this is how they do the geographic reporting.

Also, there were some hacks around at one point using filters to scoop this out, but Google has shut those off as well and reminded us all that the Google Terms of Service prevent this anyway.

If anyone out there has solutions for doing this, I'm all ears!

In the mean time, this article had an excellent summary.